Bottomline Ink

Ink and Mail a Different Kind of Mailer

Marketers, business owners and sales people have all seen the writing on the wall.  The direct mail world has changed.  Gone are the days of sending run-of-the-mill mailings en masse for real results.  These days, we have to speak to our clients and prospects directly, we have to get through the clutter, we have to be noticed.  This is where InkandMail comes in.  We are marketers, business owners and sales people.  We “get it” where it comes to having a direct mail conversation with results.  

 When you call our team looking to assemble a mailing we approach it from a different perspective than most mailers.  We’re not looking for ways to fit your project into the confines of our equipment and workflow.  We are looking for ways to make your mailing that “shiny object” in your prospect’s mail pile.  We didn’t get this mentality from reading a book, we got it from our experience in working with some of the brightest stars in the direct mail world including some the bigger players from the Glazer-Kennedy fame. 

 Have a look around the our site and if you don’t see what you are looking for, shoot us an email or give us a call.  If it’s not here, it’s probably because you haven’t asked us to invent it yet…



Hand Addressing

Your prospects check their mail the same way you do. They scan each envelope to determine if it's a bill, junk mail, or something worth their interest. Everything from the envelope, to the stamp, to the address determines whether or not your mail piece will pass this test.

Your mail piece should stand out from everything else. It should be appealing and intriguing to your potential customer. When your envelopes are hand-addressed and stamped by real people, it is guaranteed to have the personal touch that makes others curious and excited to open it. In a stack of their everyday mail, they will not just open it, they will likely open it first.

VDP Tear Sheets

Tear Sheets, also called advertorials or "J letters," are a wonderfully intriguing marketing tool that completely engages your customer.

By stripping away all signs giveaways of the traditional marketing piece, your customers are left with only a pure and clean presentation of your unique value proposition. Your customers are drawn into the effective copy in much the same fashion as a reader is drawn into an article in a popular publication. Your customers find themselves steeped in your advertorial message, free to judge your offering based on its validity and content alone.

Yellow Letters

The recipe for successful yellow letter marketing is simple. Boil your marketing message long enough that you are left only with a clear objective and a comfortable call-to-action. Add one cup of personality and one cup of urgency. Throw in a pinch of creativity for the differentiation flavor, and you will find that you have just cooked up a hearty return on investment.

pURLs

A PURL is the missing link between a great offer, and the customer’s ability to identify him or herself as “interested” in your offer. The sales process cannot begin until a conversation between the salesperson and the potential customer begins, when you allow the customer to comfortably identify him or herself as “interested,” the amount of conversations that take place grows exponentially.

Text embellishment

Our marketing tools range from cooperative guerilla marketing to custom printed drip pieces. Every marketing service we offer is based on returning to the personal relationship method of connecting with customers.

By using emotional marketing methods, we are able to deliver real results to our clients.


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