What We Do

 

Ink and Mail is your premier printing and fulfillment center, providing a comprehensive solution for your Automotive Direct Mail marketing solutions. We offer both traditional mail campaigns like postcards or full window envelopes as well as more personalized techniques using our Handwritten Automation Technology with our newspaper/magazine tearsheets or personalized event invitations.

While most companies are switching to digital, direct mail is still a vital marketing tool to stay in front of your current and potential customers. Our team of copywriters and designers will craft marketing campaigns that will drive traffic to your dealership, increasing sales while also growing ROs. We can help design your mail piece and work with you to create an actionable message that will generate a remarkable response.

Unlike most automotive direct marketing companies, we do everything in-house: print, cutting, folding, and production of the final piece. Not outsourcing anything allows us to have complete control over what we produce, allowing us to be cost-effective.

We are CO-OP/Compliant with most makes

  • Ford
  • Dodge
  • Mercedes-Benz
  • Nissan
  • Jeep
  • Jaguar
  • Volkswagen
  • Honda
  • Audi
  • Cadillac
  • Hyundai
  • BMW
  • Toyota
  • Porsche
  • Chrysler
  • KIA
  • Ram
  • Mitsubishi
  • INFINITI
  • MINI

Our vast experience working with these brands allows us to produce direct mail campaigns that will quickly get pre-approved by corporate. This expertise enables us to create a direct mail campaign promptly. While also understand all the documentation; your dealership needs to submit the claim for your reimbursement.

When you sign up for a campaign with Ink and Mail, we believe in a multi-touchpoint technique. All of our direct mail campaigns include a personalized email blast to the dealership database and customized website to gather the customer’s information. We can then process leads to the dealership via email or parse them directly into your CRM via ADF/XML.

Don’t let your essential mailers slip through the hands of potential customers. With our hand-addressed technology mail campaign, you can have an enticing look and feel that will draw customers to your message.

Postcards

 

Postcards are one of the most cost-effective methods of quickly inviting customers into the dealership. We will work with your dealership to come up with the best size and message to maximize response to your events.

Premium Stocks

100lb Satin Cardstock

Mulitple Sizes

5×8, 6×9, 6×11 and Customs Sizes

Postage

First Class or Standard

Delivery

Taken to the Post Office on your Specified Date

pURL

Stand out with Personalized URLs

E-mail Blasts

Following up to Dealership Database

window envelopes

Window Envelopes

 

A window envelope is a technique in the automotive industry that uses a full-window envelope to attract the customer’s attention and make them curious. They are more likely to open the mailpiece to see the complete message being present. Our experience shows that using a clear to the point message drives in the market buyers to the dealership.

Premium Stocks

8.5×11 Letter on 70lb Paper

Unique Envelope

#10 Full Window Envelope

Postage

First Class or Standard

Delivery

Taken to the Post Office on your Specified Date

pURL

Stand out with Personalized URLs

E-mail Blasts

Following up to Dealership Database

tearsheets

Tearsheets

 

Tear Sheets, also called advertorials or “J letters,” is a different approach to interrupt the customer from traditional direct mail. Our staff writers will write a custom message that positively represents your dealership while inciting customers to come in and buy cars. The piece is personalized to each individual with a unique message and showcase enticing offers.

Newspaper Stock

11×17 Newsprint

Envelope

#10 Envelope

Handwritten

Automation Technology 3-4 line address & 2-3 line return address

Inserts

3×3 Yellow Sticky Note & Business card

Finishing

Folding, Inserting, Sealing of the Envelope

Postage

First Class with a real stamp

Each campaign also includes:

  • Email blast following up to dealership database.
  • Delivery to post office on a designated date.
  • Personal URL or pURL.
personalized invitations

Personalized Invitations

 

Our personalized event invitation is a unique process using our Handwritten Automation Technology to send an invite to your customers that mimic the look of a wedding, baby shower, or other invitation. This technique is proven to increase open rates and to drive traffic to the dealership Once the customer opens the invitation, they are presented with a personalized message inviting them into the dealership. Along with a personalized sticky note message and business card, giving the impression that the management staff (GM, GSM, SM) at the dealership personally sent the mail campaign to the customer.

Premium Stocks

8.5 x 11 100lb cardstock

Envelope

#9 Envelope

Handwritten

Automation Technology 3-4 line address & 2-3 line return address

Inserts

3×3 Yellow Sticky Note & Business card

Finishing

Folding, Inserting, Sealing of the Envelope

Postage

First Class with a real stamp

Each campaign also includes:

  • Email blast following up to dealership database.
  • Delivery to post office on a designated date.
  • Personal URL or pURL.
GET IN TOUCH

Contact

Want to get started on your next campaign? We’re ready when you are.